There are quite a few options available to you when it comes to selecting keywords for your Search Engine Optimization (SEO) efforts. These keywords will help your website rank higher within the search engine search results. The types of keywords you can select include the following: single keywords, keyword phrases, and long tail keywords. You should spend a fair amount of time fleshing out and selecting the keywords you will use in your SEO because these words and/or phrases are the means by which your target audience will find you online.
Single Keywords
Topping the results for single keywords can bring in volumes of traffic, which will create a significant income potential for you. Unfortunately, single keywords have equally high volumes of competition. For this reason it is a good idea to find a very specifically targeted and low competition single keyword if this is the course of action you wish to follow. You should also note that a single keyword is more generic and less targeted than most keyword phrases. This means that you will need that extra traffic in order to make the sales you are hoping for.
Keyword Phrases
If you want to narrow your market down a little bit and increase your sales, then you want to try using a few keyword phrases in your SEO efforts. A keyword phrase is a group of keywords that are related to the specific market or niche you are targeting. The use of more words, helps you more carefully define the market you wish to reach while simultaneously reducing the amount of competition you are facing for that market.
Long Tail Keywords
These are the most specific keywords as well as the longest phrases and can bring in very targeted traffic. Most Internet marketers find that long tail keywords have less competition, provided they have been properly researched, and can bring about better conversions. The flip side is that you will receive less traffic, not that this really matters if you are making the sales. The downside of long tail keywords is that it takes a fair amount of trial and error or a good nose for your niche in order to find the long tail keywords that will convert well and bring in the traffic you need to make it worth your while.
The important thing to remember when you are selecting the type of keywords you will be using is that these words will help you define your website to the search engines as well as to your target audience. The more narrowly you define the market and your niche, the more likely you will be to get traffic that is interested in exactly what you have to offer. The narrower your focus, the greater the likelihood that you will make more, and in some cases bigger, sales than would be possible with a wider focus or audience. More traffic is great; more targeted traffic is even better.
You've worked hard to find the perfect keywords for your website—now what? Once you've poured over the data and made the decision about the keywords you'll be using to optimize your web site for better search engine rankings it is time to put that information to work for you. The ultimate goal is to get the maximum return on your investment. Not all investments are financial investments. You want to make sure that the time you've devoted to choosing these keywords will pay off in the end, to reward you for all of your hard work.
This does not happen without careful planning and placement of these vital keywords. All good businesses require a plan in order to be successful. The same can be said of online businesses that utilize Internet marketing to turn a profit. In fact, with the current trend of doing business online it is even more important, in some ways, to have a solid plan before proceeding with your keyword and optimization efforts.
You've probably discovered during the course of your keyword research that there are plenty of impressive sites around competing for infamy on many of the same keywords that you are targeting. You must come up with a plan to make your website more impressive to the search engines and engaging enough to keep the visitors who stop by on your website when they are prepared to make the purchase. In other words, you need to be able to quickly capture the attention of your visitors and hold on to it.
Internet surfers are often inclined to spend a matter of seconds on a web page before moving on unless they find something they like. In other words, your benefit to them needs to jump out at them and grab their attention or you will need to find a method of engaging them as they are attempting to leave your site. Many are able to do this with a new system of advertising that offers a discount to those who attempt to navigate away from the page. It works and is something you may want to consider while creating your business plan.
You need to also have a plan for driving traffic to your website that is pre-screened according to your carefully targeted keywords. One way to do this that is popular is through article marketing. This allows you to address your target audience, build a rapport with them, and then lead them to your sales page. It's a great way to pre-screen customers as well as an interesting method of attracting traffic that is more likely to be interested in the products you are selling.
Keep your keyword research methods in mind during the life span of your project. You will want to constantly monitor, test, observe, and, on occasion, exchange keywords for phrases that may be more relevant or more profitable for your business. Create your plan but be prepared to revisit your plan and make changes as needed along the way—even if this means that additional keyword research is needed.
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