You've probably heard quite a bit of talk about keyword stuffing. Unfortunately, while you may understand that it is a bad thing overall, you may not fully understand exactly what it means or why you should avoid it. Essentially keyword stuffing is using your keywords to the point that they overwhelm any meaning that could be gleaned from reading the content on your web page. Not only is it frowned upon by the search engines but also by the audience you are hoping to attract. The harder your content is to read, the greater the likelihood that your traffic will surf on over to the next page. In other words, keyword stuffing hurts you in more ways than you may realize.
Keyword stuffing is often the result of cramming the keywords into every nook and cranny of your website. To the reader, the content looks like little more than a continuous string of keywords with no real value at all. Of course, this is only one form of keyword stuffing. Unfortunately, it is not the only one.
Other forms of keyword stuffing include cramming the keywords into the title multiple times or into captions for photos, anchor text for links, headings, meta tags, and other tags on your website. Even using the same anchor text for multiple inbound links can be considered keyword stuffing and penalized by some search engines so make sure you are using a wide range of keywords for your article marketing efforts.
The penalties for keyword stuffing can be quite severe and should be avoided at all costs. While the most common penalty is bad enough—losing page ranking with the search engines; there are penalties that are much more severe and can result in your website being banned altogether.
To avoid these penalties it is important to use common sense in your Internet marketing and keyword density errors. It's a good idea to avoid ever going over 5% keyword density though there are many who will argue that 3% is plenty. Another great way to avoid possible penalties is to always write content with the reader in mind. If you write your content in a manner that should appeal to the reader and sprinkle the keywords into the text when they fit organically you will be much less likely to be accused of keyword stuffing than if you were to pack multiple keywords into the article one after another or use them three of four times per paragraph.
While the potential for search engine penalties is bad enough to deter you from keyword stuffing; it shouldn't be your primary motivation. This practice is a big turn off for the visitors to your website who may have purchased the products or services you have to offer if they hadn't been overwhelmed by the content. Be practical and consider what you look for in a website before you buy. More importantly, check out what your competition has to offer and what content they have. Don't take their content, but you can learn a lot from reading it about what does and does not work as far as keyword density is concerned.
Have you ever visited a website where the common keywords were spelled incorrectly? Some people are perfectionists and will be turned off from this. Others, however, are able to find your website if you optimize for these common spelling errors as well as the proper spelling for these keywords. The reason is simple, there are many words that people commonly misspell. There are also keyword phrases that are often searched for that aren't exactly grammatically accurate. These keywords and key phrases are commonly referred to as “fault tolerant” keywords.
The savvy Internet marketer doesn't look a gift horse in the mouth. Learning to capitalize on the faults of others is a great way to bring in big business if you are willing to make the effort to optimize for these errors.
So, what are some of the common mistakes that you can make money from?
Spelling Variations
Some words are commonly misspelled while others are just difficult to spell. If it's a commonly searched term, misspelled or not, there is profit that can be made by optimizing your website for that word or phrase. Some common spelling errors you may want to consider during your keyword research include the following: double letter, adding letters, leaving out letters, transposing letters, inventing compound words or breaking apart compound words, and leaving off silent letters.
Typos
The bane of all who do business online is allowing the fingers to get ahead of the brain. Typos are very common and the mind often auto corrects and overlooks the typos on questions. Even the most experienced typists are subject to an occasional typo. Unfortunately, these types of mistakes are difficult to anticipate because they are generally random in nature. Pay attention to your own typing and see which typos you make most commonly. If there is a pattern, it is safe to assume that you are not alone and others may share your same typo problems. Do a little keyword research and see whether or not the search results support this theory.
Substituting Letters
Yet another fairly common method for misspelling keyword search terms is by substituting letters. Think of all the words that are commonly misspelled because one letter is substituted for another in that word. Believe it or not there are a lot of people who type in “fone” instead of “phone” without thinking because they sound it out in their minds. There are plenty of words that get quite a bit of traffic in the search engines that are actually spelled incorrectly. Finding them is the first step towards making money from them.
The most important thing you can do for your Internet marketing business is to step outside the traditional roles and comfort zones of brick and mortar businesses. While there are many businesses who would never dream of releasing an incorrectly spelled draft to the public you can make a lot of money online by being willing to do so.
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