There are quite a few well known keyword tools that are available for those who do business online. Choosing the right keyword tool for the way you do business is an essential step in maximizing your personal profit potential. In order to make an informed decision it is best to try out a few different keyword tools as you build your business in order to find the one that most closely matches the way you wish to do business. It's also a good idea to see for yourself which tools are the most accurate for which details.
Try to keep in mind that keyword tools are just that. They are not forecasters or predictors. They cannot possibly tell you how well your site will compete with other similar sites. They can only report which keywords get the most traffic or how many sites are optimized for the keywords you are considering. They can offer nothing other than facts and the work of making your site competitive is entirely up to you.
Some online tools for keyword research offer more details than others. Some offer very specific details about certain things like search volume or the number of websites that currently exist centering on a specific topic. You will find that some offer a more intuitive interface than others. There will be various reasons to prefer one over another and you may find that a combination of several different keyword research tools is your best best for getting the keywords that will deliver results time after time.
The WordTracker keyword tool offers something a little different from the competition in the form of a Keyword Effectiveness Index (KEI). When you are using this tool for your campaigns you want to find keywords that rate greater than 100 for ideal results. 100-400 is a great score in most cases. Anything better than 400 is generally viewed as a prize to be valued. There are always exceptions to this however and you need to be careful before you get too excited. No matter how high the score may be; you should consider the amount of competition for that keyword before jumping in with both feet.
When you decide to use online tools to assist you in your keyword research efforts, you MUST pay attention to common sense and the general rules of thumb that are offered to all beginning Internet marketers when it comes to keyword research. Once you've become more established and have created a steady, if not significant, source of income through Internet marketing you can consider some of the riskier business ventures that exist online or play around with keywords and keyword phrases. In the beginning though, it's a wise plan to adopt a “slow and steady wins the race” attitude. You never know how much money you can save yourself and make by using this philosophy faithfully for your first few Internet marketing campaigns.
When it comes to keyword selection you may have to overcome some obstacles of your own for choosing the most profitable keywords for your Internet business. You've probably learned quite a few interesting methods for refining your keyword research and finding those keywords that are potentially profitable for you. There always seems to be a little more that can be learned at the end of the day though. If you need to have a little bit of a refresher though, keep these thoughts in mind.
Be Aware that Quality Trumps Quantity
This is true each and every time. If your keywords help you pre qualify your visitors or uses triggers such as buy, save money on, or countless other keywords that target people who are ready to make the purchase you have won half the battle and should enjoy a much higher conversion rate than those keywords that target people seeking information.
Be Ethical
Good ethics are becoming increasingly difficult to come by these days. No matter how many wonderful keywords you come up with they are going to ring false if they are promoting a lie. Be honest in your advertising and in your dealings with your customers. The last thing you want is to create a bad reputation among customers and the Internet marketing community.
Be Helpful
Make sure your website gives your readers everything they need in order to buy the product or service you are selling. Make it simple to buy from you. There is nothing more frustrating than a complicated purchasing process or a website that makes finding anything of value other than a sales page difficult. Make sure that every aspect of your website is tested and true in order to offer help and ease of purchasing to your visitors.
Be Transparent
It's perfectly acceptable to let people know that they can buy things on your website. In fact, it's much better to be obvious and crystal clear than it is to have your visitors wondering exactly what the purpose of your website may be. Let them know you have the products they are looking for, that you are eager to sell them, and then show them other ways you can be of service to them.
Be Competitive
Don't just create a web page, stock it with useful and relevant keywords, and then throw it to fate to do with what she will. Track your results, monitor your traffic, find out where the sales are coming from and what keywords are converting well for you. Take the time to get in there and find out what's what on your web site and in your finances rather than sitting on the sidelines and hoping for the best. If something isn't working, change it. Then, try again.
The Internet marketing field is one that is highly competitive and growing more so each and every day. In addition to keyword research upfront you will need to devote serious effort to staying on top of your game and working your way to the top of the search engine rankings.
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