There will always be a wide number of questions about keyword density from new and older marketers alike. It is important that you remember to always take the advice given with a grain of salt and realize that trial and error really is the best way to work out what works and doesn't work for you. However, knowing the answers to the questions below can when the time comes to make those painful decisions that every person doing business, whether online or off, must face from time to time—the decision to keep a project going, scrap a project, or seriously overhaul the keyword efforts that are currently in place.
Can keywords be used as anchor text?
While keywords that are used as anchor text for links has little impact on the overall keyword density of the content on a website; it does offer some benefit to associate the page being linked to with those keywords. When using article marketing to bring in traffic and boost page rank, it is critical to use targeted keywords when linking from the article to the website. In order to avoid penalties for keyword stuffing it is a good idea to link similar keywords in your inbound links so that all of the incoming links are not identical.
Are keywords necessary in title tags?
This is another use of keywords that can have a major impact on how well a website ranks among various search engines. Placement is important. Put the most important keywords near the beginning. Make a concentrated effort to use variations so that you aren't using one specific word within the phrase more than three times in the entire title tag though twice should be sufficient.
Is there an order to follow?
There are wide ranging theories on this. Keep in mind that the algorithms are subject to change frequently and without warning. Search engines are making a valiant effort to encourage website creators to write for their living breathing audiences rather than for the sake of their algorithms. With this in mind it is better to use the keywords frequently enough that your audience knows the point you are trying to make but doesn't feel as though they are being overwhelmed by that point. Sprinkle the words into the article and throughout the article rather than trying to have them stuffed heavily at the top and conspicuously absent as the article continues.
Do you have to use the same phrase throughout?
It is important to note that this is changing to some degree as search engine algorithms become more sophisticated. For the time being though it is important that when optimizing for a specific keyword, that the keyword phrase is used exactly throughout the article. You can use synonyms and similar phrases for emphasis or in order to avoid keyword stuffing but should avoid using them in your calculations for keyword density.
When these questions are answered you will be better equipped to come up with a plan for keyword density within your own web pages. Always test and make changes whenever necessary to ensure that your pages are on the rise within the search engine rankings.
The keywords chosen for a website are one of the most important decisions a website owner will make about that particular site. It is of vital importance not only to conveying the overall purpose of the website but also in gaining the recognition of Internet searches as well as the search engines that are often used to point them in the right direction. Knowing that these keywords and phrases are vitally important though does little to help you learn how to select them and incorporate them into your website.
Before you build your website you need to select the keywords you wish to promote. This means you need to have a product or overall idea in mind to promote in this beginning stage as well. Getting back to the keywords though, the first thing you need to do in order to find potentially profitable keywords for your business is learn what people are searching for. There are tools you can use to do this—many of them are available at no cost to you and some (which in all honesty are easier to use) cost money. It is up to you which one is the better solution in the beginning. Over time you may choose to find a paid service to assist you in your keyword research. Until you are turning a profit though it's a good idea to stick with free methods.
Once you've learned the terms people are searching for and how many people are searching for them it's time to do a different kind of leg work for your keyword research. It's time to check out the variations that exist on those keywords. This often requires a different service than the one you will use to see how many people are searching for popular search terms. Google has an excellent tool that is free and really good at helping you come up with phrases that have real potential.
Once you've got a few phrases on your list and you know which among these phrases people are searching for, it's time to move on to the next stage in the process. That stage is the one that involves checking out the competition. Find out how much competition various keywords have and take a look at the quality of the competition you will be facing. It's better to be a really big fish in a small pond than it is to be a little fish trying to get noticed in an ocean. In other words you want a term that is well searched but has little competition. That seems like a difficult prospect but there are a few gems remaining if you are patient enough to find them.
Taking the steps necessary to find the ideal keywords is the one thing that separates those who are going places in Internet marketing from those who are playing at making money online. Do you have what it takes to make the right decisions about keywords?
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy