There are many excellent tools you can find online that will help you build better keywords and keyword phrases. You don't need to worry about hitting a wall in your brainstorming sessions or creating keywords that no one is searching for once you've found the right keyword selection tools for the job. If you are serious about doing business online you really can't afford to go about it for long without learning to put one or more of these excellent keyword research tools to work for you.
SEO Book Keyword Suggestion Tool
This tool is a personal favorite. It takes the keyword or topic you are targeting and tells you how many searches are performed daily on the major search engines. More importantly, it suggests relevant keyword phrases and provides search data on those phrases as well. Perhaps the most beneficial breakdown performed by the SEO Book Keyword Suggestion Tool though is the fact that it breaks down the search result information according to 3 major search engines. This means you have before you the search data for Google, MSN, and Yahoo. There are plenty of other features that you will learn to use as you become more comfortable with the SEO Book Keyword Suggestion Tool interface that can help you further narrow down your keywords and find the ideal long tail keywords for your SEO efforts. This tools is an excellent choice for new and experienced Internet marketers alike. The only drawback is that you have to dig around a bit in order to discover how much competition exists for various keywords and phrases with this tool and that it can feel a bit like information overload at first.
Google Adwords Keyword Suggestion Tool
This nifty little tool is an excellent choice for those that are interested in using Google ads to generate a little business and can help you identify keywords that are converting based on the amount of competition. The downside of using this particular tool is that it is so widely used that it is difficult to find those closely targeted keywords that offer little competition. Many marketers prefer this tool though simply because Google is the search engine king at the moment and they prefer to go with what Google has to offer. It makes sense and it works for many marketers.
It's also a good idea to take a moment when selecting your keywords to scope out the competition. You can do this by typing your search time in quotes in various search engine pages. This gives you the opportunity to see how many sites you will be competing with, what kind of quality you will be competing with, and to check out what these sites have to offer. Doing these things can help you build a better website dedicated to your keywords and make even greater profits with those same keywords. You can also check out the keyword suggestions that the search engines offer on your search to find other possible keyword phrases.
While choosing the right keywords is everything when you are doing business online, where you put those keywords is also important to your bottom line and future profits. The placement of your keywords is just as important as the choice of keywords you made in the beginning. Far too many people doing business online fail to realize the importance of this and pay the price by not being discovered by the search engines or ranking poorly among them.
Below is a list of important placement tips for keywords. Keep these things in mind when designing the layout of your websites and the content you include on your website.
Title Meta Tags
It is important to keep this information to fewer than 60 characters. In other words, pack a punch in as few words as possible to make the best impression.
Headers Tags
The headers within your content are great places to include your keywords. This is not only good for the search engines to pick up on but also for the readers who are known to skim articles looking for important clues in the sub headings. If you have bolded headings that include the important keywords those are the keywords that are often best noticed by search engines and readers alike.
Bold and Italics
Throughout your article there are often terms that are important enough to be emphasized. It is common to do this with bold letters and italics. Make sure that you use this technique with the keywords you've selected so that you are bringing more attention to these words within the articles by visitors to your site as well as the search engines.
Content
It is also important to make sure that you are using your keywords within your content. If you want the best possible results, make sure that your keywords are engaged in near the top, the bottom, and the middle of your web page. This gives the impression of consistent information throughout once the search engine spiders catch on to this and identifies your website as an authority on the topic. Make sure your content is appropriate to your target audience, reader friendly, and informative in addition to being search engine friendly if you really want to make those important sales.
Links
Links should have anchor text. Whether these links are affiliate links, links to blogs, or other websites, you call attention to them by using your primary and/or secondary keyword phrases as anchor text for these links.
Meta Keyword Description
This is your opportunity to let the search engines know what your site is about by letting them get a good taste of the keywords you've selected. It is absolutely necessary that you include your keywords in this description or the spiders might associate you with keywords that get greater competition or that do not generate as much traffic as you would like.
There are other things you can do in order to optimize your site for search engines but employing these keyword placement strategies can make all the difference in the world for the success or failure of your Internet marketing ambitions.
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