What makes a website premium? Difficult question and for once, not a very simple answer. A website becomes premium when it is exclusive, the best in-class and easy to access and has huge number of users. With the wide-spread use of internet, almost every business now has a website. Even when people are not looking to order a product online, they will visit the web once to compare the products, see the prices and service etc. Having a web site is imperative for today’s business. But won’t it be lovely to have a very great website which is not only informative but also reflects the true spirit and class of your business.
Remember, the first and the most important thing that makes a web site great is its CONTENT. It’s not without a reason that people say Content is King on the net. Regular and relevant information is what people would seek for. You need to regularly update your web site and just cannot afford to miss on any information related to your product. You also need to present your web site in a very professional way to attract buyers. Just having a cluttered website may not work. You need to know how to present that information. Your website needs to have an effective selling proposition for your customers and yet it should be easy to navigate. People should easily find what they are looking for. At the same time, they must also get all the information they are looking for. If your website is about selling products, your customers must be presented with various payment options and product offering forms.
Your ultimate aim is to generate revenues through your website. For this, you need to present your website to your customers in such a manner that they are encouraged to buy more. Mention the features of the product in a neat and precise manner. You may include user reviews for the products; you can even compare your products with your competitor’s products. You should also mention the shipment charges near the product’s price. This would lend transparency to your website. Your website should also have a feedback form to be filled by customers so that you know what your website may be lagging from the customer’s perspective. One more trick to increase sales could be to have a ‘related product’ link next to the main product.
You can also consider having a discussion forum in the website where users can discuss the features of various products. Monitoring such forums regularly would tell you much about the type of people who visit your sites and also help you in knowing the pros and cons of not only your products but also your competitor’s product (as most people like to compare the products of 2-3 manufacturers/service providers).
Including your contact details is a must for a good website. There has to be a way where your visitors can contact you. This is important not just for after-sales queries but important also for pre-sales enquiries. At the same time, it lends a sense of credibility to your business.
