Website sales brokers get the sellers and buyers of the websites together on a common platform, fix the deals and take a fixed or percentage based commission on sales. Website sales brokers should be motivated and driven enough to learn about the market, keep themselves updated with current web technologies and capable enough to check the facts about the websites being offered for sale. As majority of the website sales brokers work for commission on the transaction amount, they will not be compensated if the deal finally does not go through.
A website sales broker will be able to provide the buyers with a list of websites that are for sale. Most of the sites offered by the broker might not be available through any other channels. The brokers can narrow down the list of websites and create a shortlisted websites list based on the buyer’s requirements and criteria. Generally website sales brokers prefer to work with knowledgeable buyers as dealing with novices would mean extra effort and time in educating them and making them understand the intricacies of the business.
A major draw back in the profession of a website sales broker is that majority of the buyers, who approach them for the websites do not close the deal with the help of the brokers. Instead they may directly deal with the website sellers without informing to the website sales broker. Even if the website sales broker assists the buyer in the first instance, there is no guarantee that the buyer will route future deals through the broker, as there is a possibility that the buyer may directly negotiate with website sellers.
Website sales brokers generally begin the process by collecting the information of the websites offered for sale, approaching the website sellers and personally creating confidence in them. Website sales brokers are expected to check the legal complications involved in the domain or websites offered for sale. They should thoroughly understand all the terms and conditions of the seller and then prepare a list of genuine sellers to be dealt with in future. Later the website sales brokers will advertise about their services through various media and attract the potential buyers. Potential buyers will have the choice of selecting the most suitable website for their business needs. Once the buyer is satisfied with all the available features and title of the website, the website sales brokers can close the deal with the consensus of both the parties and get paid for the completed deals.
As more number of website sales brokers are emerging in the market, stiff competition threatens the newcomers or traditional website sales brokers. In many cases buyers do not entertain website sales brokers who do not call back or respond to the query within a few hours. Some of the online sales sites also offer similar kind of services that are offered by website sales brokers. This is a potential threat to website sales brokers as automation is always believed to be far ahead of and faster than manual processes.
