Understanding Keyword Research for Niche Marketing

Keyword research can be a daunting task for someone new to niche marketing on the Internet. Once you have the basics down, however, this type of research will become second nature and will begin to guide all of your plans for your website.

Finding Good Keyword Tools

Various keyword trackers are available online. Some of them, such as Google’s keyword analysis tool and the basic version of Word Tracker, are available for free. Free keyword tools provide a variety of basic information. You can search for phrases and words related to your website and then plan niche marketing campaigns based on the results you get.

Paid keyword tools also are available. These tools tend to provide additional information. They often provide trend information, for instance. With trends, you can find out how many people searched for a certain topic last year at this time compared to now. For seasonal websites, these advanced keyword trackers make niche marketing much easier because you can pinpoint when people are most likely to search for the terms related to your site.

Using Keyword Tools Regularly

Keyword trackers are essential to knowing how to name blog posts, articles, and page headers. The words used in each of these places helps with the way search engines view a page, meaning your niche marketing plans are dependent on using the right keywords. Though it seems tedious at first, making it a point to track keywords before writing the first word of a content piece should become second nature.

Before you sit down to plan the next month’s editorial calendar, be sure to have a keyword research tool pulled up. Begin to search for narrowly-defined terms related to what you are considering putting up on your site. Don’t just assume you know what people are searching for. Look at the synonyms and related terms as well; you may find that more people use a related term than your instinct suggested.

Avoiding Keyword Obsession

The other side of the niche marketing world is that sometimes site owners can get too caught up in keyword usage. Keywords are important, indeed, but becoming overwhelmed is simple. Keyword research tools will give you scores, and sometimes hundreds, of results, especially if you start with a broad search term. One gut reaction is to plan to use every single keyword mentioned in your niche marketing campaign, but it is impossible to do so.

Instead you should narrow your search and focus on the ways in which you can use targeted keyword traffic. Begin with an idea of what you want to cover. Let’s say you have a basic site on football. Searching for “football” will lead to myriad results on both European and American football. Trying to incorporate all of these terms into a niche marketing campaign would be too much. Narrow the search to terms including “basics” or “how to” or other terms. Begin to focus on groupings of football-related terms and design your niche marketing plans around those terms.