Too many niche marketers have wild fantasies about making big money on the Internet almost overnight and give up in frustration when that doesn't happen. Just look around at the sales pitches geared toward niche marketing and Internet marketers. Pitches that promise if you'll only buy this program or ebook or report that you will make an enormous amount of money working only a few minutes a day. Hogwash!
Slow and Steady
The truth is it takes a while to build up a successful niche marketing business. It takes time and a lot of hard work. In fact, you'll probably work harder and make less money than you did at your current or last job. In the beginning, that is. However, if you work hard and work smart, you can build up a successful niche marketing business that will pay you for years to come.
You may have very little website traffic in the beginning. You may be working 10, 12, or 14 hours a day for weeks and wonder why you bother when you are getting so little traffic. Often, however, it takes the search engines weeks to index new sites and this could be the case. Besides, you should be so busy optimizing your site the first few weeks and getting it ready for a steady flow of traffic that you don't have time to be concerned that you haven't made your first million yet.
Don't Fall for every Internet Marketing Sales Pitch
Niche marketing is just another form of Internet marketing, although it is certainly one of the best forms. Be aware, though, that there are thousands of Internet marketers promoting thousands of products geared toward making you think you need their product in order to succeed as a niche marketer. Now, while there's nothing wrong with taking a course, buying an ebook, or anything else that will offer you real guidance, don't be swayed by every offer you come across. While you can make a living in niche marketing, stay away from any claims with outlandish and instant promises of wealth.
Educate Yourself
Niche marketing isn't rocket science but it is still in its infancy on the World Wide Web and no one has all the answers. While you don't have to have all the answers either, you should start your business with a plan of action. You can learn a tremendous amount about niche marketing for free on the Internet without having to buy a thing. You should also seek out blogs of other niche marketers to see how others are setting them up, what products they are offering, and what, if anything, is missing. In other words, do your research and educate yourself about the business of niche marketing.
Duplicate Your Success
The great thing about niche marketing is that once you find a measure of success, it's easy to replicate that success by doing the same thing all over again. Pick another niche, set up another blog or website and position your product line. Once you find success with niche marketing, you'll find that it is much easier the second time around. While you don't want to have so many websites that you can't give them the attention they deserve and update them regularly, anyone can manage a few easily.
Growing traffic for niche websites can be done through two means: direct marketing and organic growth. While organic niche marketing takes more time, it tends to earn free or inexpensive traffic and boosts search engine rankings. Organic traffic consists of people who search for a topic and end up at your site but also can include people who link to the site through substantive blog and forum comments.
Finding Blogs and Forums
Finding the best blogs and forums for your niche marketing site simply requires a bit of searching. Try using a search engine and looking for “forum” and the topic of your niche marketing site. Several newer search engines, such as Technorati, are available specifically for searching for blogs. Google also now has a blog search option.
Take a few minutes to read through the blogs and forums you find. Determine if they are similar in content to your site and whether they would be likely to draw traffic through your niche marketing efforts. All marketing time and money are limited; be sure you are spending yours in the best way possible.
Commenting on Blogs and Forums
Some forums will not allow signatures, and you want to stay away from them. Almost all blogs allowing comments will permit readers to hotlink their names on the forum post. Once you have set up with signature links and a linked name, you can begin to make comments. These comments should be substantive. While the occasional “I agree” is fine, try to make sure you are presenting information that will help others. People will be more likely to click on your signature or name if they believe you are offering something good to the discussion.
Limiting Time Spent
Remember that your aim in commenting is your niche marketing campaign. You can very easily get caught up in the discussions going on and spend significant time at the sites just reading and commenting. At some point, you are spending free time there, rather than marketing time. The easiest way to limit your time is to have a set goal for number of comments and posts per day. Once you have reached that limit, return to other niche marketing tasks to keep yourself from spending unnecessary time on other blogs and forums.
Evaluating Success
Using a site statistics program, determine how often people are linking from a site to yours. Readers of some blogs are more likely to click links, and there is no real rhyme or reason to it. Instead you will need to monitor to determine which blogs and forums are worth your time and which ones you should abandon as effective marketing tools. Track not only the links but the amount of time those users stay on your site and whether they leave through ads, go to multiple pages, or seem really interested in what you have to offer.
Just try to keep in mind that your goal in commenting is to present yourself as a member of the community with knowledge to share. Allow that to guide your postings.
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