You may wonder why online advertising is important to you. It’s a valid question given the many options available. And there is good reason to explore and implement an online advertising strategy to promote your website and online business.
People
First of all, more and more people are turning to the Internet as a resource for buying and researching products than ever before. That’s good reason to optimize your online advertising strategy. But there are more good reasons.
The Internet is a global marketing opportunity. You can reach your target audience around the world through online advertising. You have options to access online advertising based on language, country, state, and city. Rather than focusing on a small geographic location, you can actually target world-wide customers and expand your business quickly.
Videos
People have been quick to embrace the world of video in the online marketing world. Videos which were once only popular for entertainment on select social networks are now used throughout the Internet for multiple purposes. Streaming videos have become more popular as the technology has evolved and standard video recordings continue to go viral throughout the online world.
Videos also give you an opportunity to demonstrate important information to your audience such as how to do something, how something works, or how something can make life easier. It’s a quick visual way to engage your audience and encourage them to buy. Keyword based video advertising has definitely taken its place among the effective online advertising strategies.
Online video advertising is also being taken to new heights with the ability to send videos spiraling through the Internet to hand-held devices such as cell phones, mini-computers, and other technologies. But you don’t have to go so high-tech to leverage the use of online video advertising and gain tremendous benefits to your business.
Targeting
Online advertisements also offer a distinct advantage that they are targeted and geared toward a specific audience. Your online ads are displayed with other relevant content and you’re more likely to find visitors who can be easily converted to paying customers. With targeted advertising, you save lots of time and effort by focusing only on those people who are interested in what you have to say or sell.
Cost-effectiveness
In addition, online advertising gives you many options from a budget perspective. You can pick and choose how you want to advertise and what you want to spend. But even more exciting is the fact that you often don’t pay unless you get the clicks you want. This means you pay when the advertising strategy is working for you. Contrast this with offline magazine advertising where you pay high dollars for only a few interested buyers and you’ll quickly see the advantages of online advertising.
And speaking of cost, the search engine advertising opportunities are very affordable. You can get started for as little as $5 with this type of targeted advertising. You just create your ads, select your keywords, and when people search for your keyword, your ad appears next to relevant search results.
Lead generation
Whether people purchase from you or not, you’re generating leads so people learn more about you. Promoting your website and brand are important aspects of online advertising and it’s the beginning of an opportunity to create long-term relationships that can soon result in loyal customers.
If you’ve been wondering why online advertising is important and valuable to you, you now have good reasons to get started. A little time and effort in creating your ads and placing your online advertisements will result in cost-effective marketing for months and years to come.
Online, electronic versions of magazines are called ezines and they receive a lot of readership from people interested in a particular product or niche market. Ezines are available in virtually every subject and topic imaginable. They offer an innovative way to reach your target audience at an economical price.
Ezines are focused on a particular subject or niche market. This makes them especially appealing when you’re trying to optimize your marketing dollars by focusing on your niche market. But there are a lot more reasons to consider ezines as an online advertising strategy.
People can access ezines anytime and anywhere – based on their own schedule. Hand-held devices, cell phones, and other types of electronics make it quick and easy to access online ezines. Most people save ezines for future reference and that means your ad is saved too.
Ezines are very cost-effective types of online advertising since you pay one fee for advertising. Unlike pay-per-click (PPC) where you pay each time a visitor clicks on your ad, ezines offer you the luxury of advertising to thousands of potential customers and when they click, there is no added expense. Just be sure you evaluate pricing options and secure a good deal.
Since there are ezines in virtually every imaginable topic and category, you can find several that are relevant to your products or niche. You can try several to see which ones provide the greatest return on your investment. Finding an ezine with a high volume, strong readership pays off.
Most ezines limit the number of ads included in each issue, so you have a good opportunity to stand out in the newsletter. Since all of the content is relevant, your readers are engaged in the subject matter and the ads may be more appealing. Your ad appears right alongside relevant content.
You can use your ad to make an offer for a free product, discount coupon, or other offer to engage readers to visit your site to learn more. Using your ads to entice your readers to ‘click’ can result in high conversion rates.
Ezines increase your ranking with search engines by providing you with backlinks to your site. This helps ranking today and in the future since the newsletters are typically archived online for years.
Ezines offer immediate gratification because your potential customers are just a click away from your website when your ad is engaging and enticing to them. Once the ezine is distributed, your traffic increases.
You have options to purchase solo ads, sponsor ads, and classified ads. If your budget allows, then solo ads are the most effective but also the highest priced type of ads. You’re in control of how much you spend and how visible your ad is in the ezine.
You can target specific months, holidays, or times of the year to include your ads in ezines -- when they are most likely to result in higher traffic volumes. For example, many people are searching for gifts and deals in November and December. In June, July, and August they’re searching for hot weather products and in August and September it’s a great market for products or services that make it easier to return to school.
Ezine advertising is a good way to support your lead generation strategy and it can provide you with an expanded mailing list for email advertising and other types of customer relationship-building. It’s a strategy that helps you build your potential customer list so you can build long-lasting relationships and create loyal customers.
Ezines should be a consideration as you develop your online advertising and marketing strategy. They enable you to reach out to a much larger target audience and give you the opportunity to enhance your other advertising strategies as well.
Be sure to evaluate the many different types of pricing and comparison shop to get the best deals. But don’t assume the lowest price is best since the number of subscribers also influences how successful an ezine advertising campaign will be.
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