Getting started with an online advertising campaign can be intimidating, but it doesn’t have to be when you know the tips and ways to begin. Many online resources and consultants will encourage you to spend a lot of money getting started by promising huge returns and massive amounts of traffic. But not all online advertising investments are created equal.
If you’re just getting started with online advertising, think small and build your advertising strategies as you learn more about Internet marketing and what works best for your business. You can always increase your financial investment in online advertising as your business grows.
Just don’t fall prey to false claims of incredible traffic growth and new sales transpiring overnight. Steady growth through advertising is key and being able to handle the increased traffic volume and potential sales is also critical.
Let’s start with some do’s and don’ts about online advertising:
Start out with a few strategies and be sure you have a process in place to evaluate their effectiveness. By starting with only a few advertising techniques, you can quickly see what works and what doesn’t. You can refine your strategy as your advertising plan unfolds.
Increase your knowledge of the multiple methods of online advertising and build on your experience and knowledge. The more you know about options, the more effective your campaigns will be to your online business. Keep up with technology and advancements in online advertising options. Who would have thought about advertising on social networks years ago? The Internet world changes rapidly.
Measure your advertising effectiveness as a cost per response or cost per conversion if possible. This let’s you know exactly how much your advertising efforts are costing you and you can adjust accordingly. A good mix of strategies is important, but it’s just as important to be able to measure their impact on your business. This may provide you with data that will help you price your products more effectively or adjust your advertising budget.
Take time to create unique and engaging advertisements regardless of the method you use to display them. For example, your design should be creative and easily understood whether it’s a banner ad, sponsored ad, contextual ad, or any other type. It should be clear what you are advertising and how visitors can reach your website with a single click.
Articulate your objectives for advertising before you start. Of course, you ultimately want to increase sales. But advertising can serve multiple purposes. You can generate leads, create awareness of your brand or website, generate a direct response to your ad, and increase your exposure across the Internet. There may be immediate sales, but don’t discount the value of lead generation and future potential sales from today’s advertisements.
Focus less on the technical aspects of your products and more on the ‘how to’ and ‘what we can do for you’ aspects. Be very direct and clear with your message and give your readers information that is relevant to their area of interest, professionally written, and easily digestible. Emphasize customer benefits and improved outcomes they will experience.
As you approach online advertising for your business, paying attention to the basic guidelines to get started will save you time and money in the long-term. You’ll have a better idea of where you are going and how you plan to get there. You will also capitalize on advertising opportunities that allow you to optimize your advertising dollars.
Start slowly and build up your advertising strategies – before you know it, you’ll see traffic increases and higher conversions.
You’ve tried it all and you are still searching for an effective way to promote your online business. There are literally hundreds of ways to promote and advertise products online. Some are more effective than others.
If you haven’t tried advertising through e-zines, then you might want to consider this strategy. It’s a good way to reach thousands and even millions of readers within a specific target audience. You’re more likely to spend your dollars reaching out to people are searching for what you have to offer.
In case you don’t already know, e-zines are those online newsletters online that are similar to magazines offline. They’re electronic versions of magazines and they are delivered to readers through their email. They are geared toward specific products and services and they generally target a particular audience. People who subscribe to e-zines have probably already visited websites based on the relevancy of the newsletter and are searching for that information.
For example, an e-zine on classic cars would have a lot of subscribers interested in classic cars. They’ve searched the online directories to find the e-zine or have visited websites offering information about these automobiles. If your business is related to classic cars, this could be a golden opportunity to advertise your products and your website in a highly read e-zine that goes to a massive online audience.
E-zine advertising is not only effective in increasing traffic, but it is cost-effective too. The readership may determine the cost of placing an ad in an e-zine, but as a rule, online advertising in e-zines is economical. And don’t forget that most e-zines are maintained by websites and archived for a long period of time – keeping your ad in front of more people longer. People also tend to forward e-zines to friends in their social networks and community too, especially if they find interesting information in them.
Since there are no printing and limited publication and distribution costs associated with e-zines, it makes them a good opportunity to cost-effectively promote your business. They are also available to people across the world so you engage in international marketing when you place ads in e-zines.
5 tips to optimize use of e-zines
When you consider placing ads in e-zines, keep these tips in mind:
Include text links in the content of the e-zine (if allowed) so you can direct people to your website quickly.
Make ads compelling and engaging – use powerful headlines and appeal to your reader’s interests and emotions when creating ads or articles for e-zines.
Select e-zines that are relevant to your products and area of expertise by using an e-zine search directory or use ezinesearch.com to locate appropriate online magazines.
Try a couple of approaches to see what works best by evaluating effectiveness. For example, try banner ads in one publication and then use text ads for a follow-up e-zine.
E-zine advertising is a good way to reach a target audience. Since the audience has already opted-in to receive the e-zine, they are interested in what is included and you’re more likely to find potential customers who are willing and ready to buy from you.
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