Website buying, selling and flipping has grown considerably in the past few years and it is often observed that lack of knowledge or failure to adhere to basic rules of trade has ended up causing a lot of people a lot of anguish. Here are some tips for you to achieve the most out of the sale, buy or any other kind of deal involving websites.
Tips for Buying a Website
A website’s clear title is to be duly secured from the website seller. As online properties are in demand and the title keeps on changing hands often, one should ensure that all the sale deeds are clean and genuine.
One should have an appropriate purchase contract executed, duly written and signed by both the parties to ensure the proper transfer of the online virtual property. If required one should appoint an attorney based on the size of the deal. One should ensure that the attorney will fairly write his view on the title of the website.
If possible one should have an escrow agent involved, as the buyer can deposit money with escrow and the payment will be made only if all the valid conditions of the buyer are satisfied.
The deal is not to be considered as complete until the domain owner’s name with the registrar is duly changed. The buyer should also ensure that he or she gets all the required control panel access, pass codes and other relevant details.
Tips for Selling a Website
One should determine the price of the website before it is offered for sale. This can also be done by taking third party appraisal report. The appraisal report given by the third party will have to be displayed in full or part on the website landing page to attract more number of buyers.
The website should be efficiently run till the last date of the sale. Buyers will only be interested in buying functional websites rather than dead websites which are of little use to them.
One should offer highly accurate and appropriate information about the contact details and other business plans on the websites as most of the buyers do not mind paying more if they are dealing with genuine and accurate information providing website sellers. One should place the details of search engine rankings, website traffic reports and the information about the validity of registration. These details will attract the buyers, who prefer transparency in their deals.
Tips for Flipping a Website
When one plans to flip a website, they should take due care to be within the identified niche with sufficient market growth.
The website should be flipped with a high traffic generating website and one should take due care not to flip with low traffic websites. This will also ensure that the new website will generate huge income for the buyer instead of slashing down the current income.
One should ensure that all the traffic related statistics and reports are genuine before flipping the website. One should appropriately analyze and estimate the future growth and traffic of the flipping deal before going ahead.
As with any business deal, a deal involving virtual real estate also requires that you follow a certain pattern to ensure fairness and safety of all parties concerned. Only then will the deal be worth the money.
Buying and selling of domains has become one of prime sectors of the global internet businesses turnover. Buyers and sellers of domains are transacting unhindered in secure as well as unsecured environments. If you are in any way concerned with the internet and business related to it, it would be beneficial to gain an understanding into the various steps involved in the different transactions that take place during buying and selling of domains.
Buying Domains
The domain should be selected on keywords that are search engine friendly and that are not barred by search engines. It should also appeal to webmasters and visitors.
The domain extensions should be of right choice. They should not be too vague and unfamiliar. Normally domain tags such as .com and .net are highly preferable.
The domain should be thoroughly checked for identifying the index levels of the domain names. The domain URL should be thoroughly checked to ensure that the domain is free from any association with prohibited content.
The domain links should also be thoroughly checked to ensure that it was not blacklisted by search engines or relevant sites.
The domain name should be most relevant to the business. Ideally the domain name should replicate the relevance of the business.
Domain names should not be too long as shorter names will be easier for website visitors to remember.
The domain names should be duly selected by choosing those, which does not clash with any of the existing businesses or websites.
If the domain is being resold, one should ensure to check if the title of the domain is clear in all past sale deeds.
The buyer should get the owner’s name changed in the domain registrar records and own all the passwords to privileged access links and FTPs.
Selling domains
The price of the domain name should be determined in order to fix a reasonable price or this can also be done by getting the domain appraised by a third party.
A specific HTML page is to be created for advertising the domain name sale. Most of the domain registrars offer this service for free or for very little fees.
The URL is to be submitted to various search engines to increase the web traffic to the domains.
WHOIS information is to be duly updated by intimating that the domain is for sale. This will also help the domain seller to get good number of offers from buyers.
If the regular listing of the sale of the domain name is not yielding any result or attracting buyers, one should seek an expert’s advice.
The domain should not be left unattended; the web page hosted should be up to date to prove that it is a serious deal.
One should provide available web and search engine ranking reports on the advertising web page.
Each and every tender should be duly responded without any hesitation, even if the price is not up to the mark.
One should sign a non competence clause to prove oneself as a serious seller.
One should understand and ensure that the buyer will be using the website within the necessary legal framework.
Knowing what steps to take while dealing with domain sale can help you take necessary precautions, transact securely and benefit to the maximum possible extent.
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