People think of selling their website only when they feel that they can get a good price for the site. However, selling a website is not a one day job-it takes time; it may take you about a few months too. Before you put your website on sale, you must know the reasons why you are selling your website. This will help you not just in reconsidering the decision of selling the website but you would have a genuine answer when the buyer asks you the reasons you want to sell the website.
Before you try to sell your website, eliminate all the snags in the site. You would not like to have your site’s value reduced just because of a small snag somewhere. Run your websites for few days as if you are testing the website as a suitable buyer. This will help you in knowing your buyer’s mind.
You must also remember that when you are considering a sale of your website, you would need to provide a host of private information to your potential customers. You must keep reports about the site’s search engine rankings ready, you also need to provide a report of the income generated by the website (if you use Google, then Google Adsense report would do), traffic reports for the past few months, profit and loss statement for the past few years, customer conversion ratio etc. You can also provide the website’s business model and the future business path. This would lend credibility to the website.
The next thing to keep in mind is whether you should use any external service to help sell your website. There are sites which facilitate website trading. Votanweb is one such site that’s assists in selling (and buying) of websites. Using such professional help would weed out the curious buyers who actually have no intention of buying the website as only genuine buyers would go for any professional service provider to buy a website. This way, your private data would never go in wrong hands.
Now you must also have a fair idea of the price at which you would sell your website. See what your competitor’s are selling their websites for. This should give you a fair idea to the value of your website. But more importantly, you must see your site’s P&L since inception and try and forecast the future revenue stream. When you actually find a buyer, see to it that they use a reputed merchant account for payment (like Paypal). Insist on payment being made through a business account. Finally use legal help to prepare the final draft for the deed of sale.
Remember, try not to hide anything about your website from the potential buyer. There are far too many sites available there to attract the buyer’s attention. A little discrepancy might sow doubts in the buyers mind.
Domain registration or choosing the name of your website is the first step towards building a great website. Having said that, it’s not a simple job to do. The reason being that the domain name you select is not just a name; it has to be representative of your business/company, your services, and your products and more importantly the domain name must be representative of your company’s image. You must consider whether your domain name is easy to remember. A wonderful domain name but a hard to remember name would not be of much help. You should also consider whether the domain name looks correct and sounds good.
When zeroing on a domain name, make sure that it contains a keyword and avoid the usage of hyphens or underscores in the domain name. They are the most difficult to remember domain names. Most importantly, avoid using a domain name that’s in conflict with any trademark related issue. Just do a small research for the name-whether it’s been trademark by some other body/organization. If not, why don’t you go ahead and trademark it.
The next thing to consider is the extension to be used. Most web sites have .com and it is also the preferred extension but you can always look at other extensions if the domain name you selected is not available with the .com extension. After all, your site would become popular because of its content and not the extension.
Also, when you are checking whether a domain name already exists or is registered remember, that a domain name may be reserved without appearing in the DNS. You can consider using DNS tools to check whether a domain name has been registered. There are many DNS tools available like nslookup or dig to find out about domain names. You can also use Netcraft which has a huge list of web servers to search the domain names associated.
Once you have secured rights to an exclusive domain name, you can also consider selling it. Suppose a new band has very recently come up-lets call it Rockford and you happen to register the domain name Rockford.com. In such situation, there might be a music company willing to buy this domain name from you at a price higher than what you could have expected to earn from the domain. It would be a nice idea to sell the domain name as you are getting money without having to create the web-site and then do SEO for it which can be a very painful and slow process.
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