Why Internet Marketers Should Become Software Developers

For many Internet marketers, the idea of software development is nothing short of intimidating. Most marketers aren’t expert coders and the notion of building a new software product from the ground up seems almost far-fetched. Sure, they know they have the talent to sell the product. It’s the creation process that worries them. That’s unfortunate because many marketers who limit themselves to selling their own informational products or to acting as an affiliate for other products are missing out on a great opportunity.

In reality, marketers make great software development leaders. They’re accustomed to organizing large products, overseeing freelancers, planning multi-stage processes and other activities that are common to both Internet marketing and software development.

The marketer needs the idea and a vision. He or she can hire the programmers to bring it to fruition. In today’s global economy and with the tremendous competition between coders for work, this can often be accomplished at a surprisingly low price. Managing these products and their coders isn’t altogether different than managing other freelancers with whom marketers often work on other projects. The experience and skill will transfer nicely.

The advantages of becoming a developer are significant.

First, being the “name” attached to a program is an instant credibility builder in a way that even a book or ebook isn’t. It conveys a degree of seriousness, commitment and expertise that’s hard to rival--and that can add luster to other (even non-software) projects.

Second, software is good for business. A quality program that resolves a need in the marketplace will sell--especially when it’s being promoted by a good marketer. There’s actually less resistance to software purchases the ebook and info products, too. Software development can be quite lucrative. People like the idea of buying something they can “use” that will automate tasks or increase their efficiency. That’s what software development is really all about.

Third, software development gives marketers a chance to create something truly helpful for others and to make that tool widely available. If you have a “better mousetrap”, you can sell it for a fortune and help people with vermin control. It’s a great opportunity to improve the lives of those in your target demographic in some way.

Marketers shouldn’t fear software creation and development. Instead, they should attack this potentially lucrative opportunity with great vigor. Selling self-created, original software is a wonderful way to help others, to make money and to improve branding and reputation-building efforts.