Successful promotion of your website and your business means using multiple approaches to reach your target audience. As an online business, it’s important for people to know what you have to offer and where to find you.
Using classified ads on websites such as Craigslist can help generate interest in your website and your products. Classified advertising has been around a long time, and it is not stranger to the Internet. As this type of advertising continues to grow in demand, it can be highly effective in helping you promote your brand.
Two of the most unique and exciting things about classified advertising on Craigslist.org are:
It’s free to post your classified ads and promote your products in your particular category of goods or services, and promote your business through the Services section.
Craigslist enjoys over 9 billion page views monthly with more than 30 million users from around the globe.
Free advertising and millions of online users searching to buy or sell products and services! It’s a golden opportunity to optimize your selling strategy.
Some important tips and secrets to posting classified ads on Craigslist are provided to help you leverage this important medium for promotion of your online business:
Only post one ad in a community (city) at a time. Craigslist forbids multiple postings. If you have different IP addresses and emails, then you can post in different cities.
Always include your URL, email address, and any other contact information that will make it easy to access your website.
Avoid all semblances of SPAM.
Create attention-grabbing headlines that intrigue your visitor or spur them to action. Blah headlines will not attract the traffic you desire.
Repost your ads after they expire (currently at 45 days) so you can maintain a consistent presence.
Participate in relevant forums and build a reputation as a professional and an expert. Then start adding your URL or ads with your forum postings to attract more attention (but only after you’ve tested the waters of the forum!).
Make every word of your classified ad count – use keywords and descriptions that show what you have to offer that is valuable to your target audience. Give them a reason to click your website link.
Evaluate the competition posting ads on Craigslist to see what they’re saying and adapt your ad as needed to make it more compelling, engaging, and exciting than our competitor’s ads.
Evaluate and track the effectiveness of your ad. Craigslist does not offer tracking statistics, so you’ll have to do this. You can count hits to a particular webpage or landing page, or use other methods to evaluate traffic coming from your classified ad. If it’s not working, then you need to change your content and make it work.
Always ensure you are responsive to inquiries and emails from visitors who see your ad and submit requests to you. Responsiveness is the best way to retain visitors and convert them to customers. Once you have their email information, obtain their opt-in permission to stay in touch and continually feed them valuable information.
Craigslist offers a phenomenal opportunity to expand your marketing reach and find your target audience. It’s free and it’s effective so what do you have to lose? Give it a try and use the tips provided above to optimize your results.
As you develop your promotional and advertising strategies for the coming year, make sure you optimize the use of Craigslist where you can post your classified ads for free. You have nothing to lose and everything to gain when it comes to promoting your products and your business. There are a variety of ways to advertise on Craigslist and driving traffic from a Craigslist classified ad is an excellent way to expand your business.
Classified ads are one of the best ways to promote your business since most people use classified ads when they are searching for something very specific. This means that people will be searching for what you have to offer when your classified ad appears on Craigslist. There will always be people who are simply browsing the various categories jut to see what’s available and it’s possible that your ad will catch their attention. But the real traffic driver is the ad that catches the attention of your target audience.
One thing to keep in mind as you create your ads for Craigslist. You have the option to simply create a one or two line ad which is typically used to sell a product. Many people use this method to sell home furnishings, appliances, clothing, or other things that can be easily delivered in their local community. That was the original intent and purpose of the Craigslist website.
But today, the site is much more than just selling an item by a consumer. It’s also a way to engage your target audience by creating a professional ad with graphics and pictures that attract attention. An ad that contains graphics with a link to your website can be an incredible attention grabber. It’s easy to upload graphics and pictures to the Craigslist website – just be sure that your picture includes the link to your site.
If you really want to drive traffic to your website, your ad needs to be engaging. The competition on this site has increased significantly over the years and the best ads are those that include something unusual or unique, including a picture or graphic. These graphics are also a good way to promote your brand image and will help people remember your ad and your website.
Secrets for success
Key tips about graphics and images used in advertisements on Craigslist will help you optimize the use of your ad space:
Make sure your graphics are clearly focused and sharp – don’t skimp on quality since the best way to drive traffic is to demonstrate professionalism and high quality
Include a link to your website in your graphic so people can simply point and click to your site
Your graphics must be relevant to your content and your website – otherwise you risk frustrating potential customers who reach a website only to find it isn’t what they thought it would be
Have your link from your graphic drive traffic to a specific page on your website so you can track effectiveness of the graphic
Content should be short, yet convey a valuable message or piece of information about your site to entice visitors to click – your graphics should encourage readers to check out the short content
Using Craigslist to promote your products and business is a wise business decision. When you optimize the use of your ad space by including graphics that attract your target audience, you’ll also increase the clicks and traffic to your website.
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