When we talk about real estate as in buying and selling land, location is the most important criteria to be considered. What role does location play when we talk about virtual real estate since what you are selling are domain names and websites and not houses and lots?
These two realms are one and the same in principle. Visibility is the key in any business although it may be used in different forms. The place you are selling must be in a populated area whether it is a real house you are trying to sell or a domain name. In virtual realty, you require lots of people to come see your site and not just a few. Only when the product is exhibited will it command interest. Now how do you do that exactly? Again, the same tactics used by successful realtors come into play here. It is all about how you promote the product you are selling. There are thousands of ways to promote a website or a domain name. Search engines and their various marketing tools can definitely help you here as long as you know the right way to use these resources.
Your domain name should be related to your keywords and the target market. It is always a good idea to have your domain name as part of your keyword. If you use the right play of words between your domain name and your keywords, you can expect to be placed among the right search results and receive quality scores from search engines thereby pulling in targeted visitors. This way your requirement of gaining exposure is taken care of. Where the domain names and keywords match, the right combination is created for a better search result to appear and better visibility is therefore obtained.
When this happens, you only do not get to promote and sell whatever product you are selling on your site, but the importance of your virtual property is also elevated to a higher ground. You can then continue to benefit from its virtual location and as with land and houses, in due time, the value will also increase. If at all you do plan to sell it, you can be assured of a good income.
Now, what about those domain names you have acquired in the past for some particular purpose which has remained unfulfilled and which do not make money? These are by no means a dead investment. You can definitely make them work for you with the right marketing strategies and tactics that you would normally use with your active and profitable domain names. Use the power of search engine optimization (SEO) so the right kind of traffic is driven to the domain names that you are trying to awaken from deep slumber. Perhaps along the way, sometime, someone out there would be looking for exactly what you have and then you have the opportunity to drive a real hard bargain and make the most of your virtual investments.
