Whether you are a budding entrepreneur who has just set up a website for your business or a person who has simply hosted your personal web page, you may want to measure the popularity of your website. The usage of a website can be measured by collecting the statistical data (Web Analytics) for the site. There are several ways of doing web analytics. Woopra is a very popular tool for collecting the statistical data. It is a service offered by the company iFusion Labs LLC that collects and reports statistical data related to user visits to a website. It is basically a real time desktop-based web tracking software. This being said, you must be rearing to take your first step in to the world of Woopra. So here you go!
Signing Up
To use the services of Woopra, you have to first sign up or register yourself for a Woopra account. Signing up for Woopra is as simple as it can possibly get. First thing you have to do after opening your browser is to navigate to the home page of the Woopra website located at the URL www.woopra.com. As the web page opens up before you, you will be greeted by the “Sign Up” link in big bold red letters towards your right hand top corner. Clicking this link will take you to the Woopra account sign up page. An important point to note is that all the fields listed in this page must be compulsorily filled in. So let’s get started.
Choosing a Username
As the first step, you can choose a user name for yourselves. This is basically a means of proving your identity. You may choose any name of your liking as your user name. The only rule is that your user name must have a minimum length of 3 and a maximum of 15 letters or digits. Here a question can arise. Can two users use the same user name? The answer is in the negative. To help you choose a unique user name, you can avail yourself of the help of a tool located right beneath the text box wherein you typed your user name. It is a link that reads “Check Availability”. You simply require to punch in your username, and then click this link. After sometime, it will tell you whether the user name chosen by you is available or not. In case it is already used by someone else, you have to choose a different name and repeat this process until you obtain a unique user name.
Your Email ID
The next step consists of providing your email id. You should have a valid and active email id because as part of activating your Woopra account, a confirmation link/code will be sent to this email address. You have type in the same email id in the next box as well.
Choose a Password
You have to now choose a password that you will use to sign in to your Woopra Account every time and type the same, twice in to the text boxes provided. It must be at least 5 characters in length. Next, you must read the terms and conditions of service and Privacy policy. You can proceed with the registration only if you agree to those by clicking the check box provided.
Captcha Protection
To prevent automated and fraudulent registrations, Captcha protection is used. All that you got to do is to type in the words you see in the figure, in the text box provided. You can choose to get a new set of words or choose to hear the words being played out in your media player, if you so wish.
Once you are done with, just click the Sign Up now! button which will lead you to the last stage of the sign up process. Now you must login to the email account that you provided at the time of registration in which you will find a mail containing the registration code. You can either copy-paste the code in the box provided in the website or click the link in the mail to complete the registration.
With that you are done!
It sounds so simple, doesn’t it? You set up a website, get it linked to some search engines like Yahoo or Google, and then you just sit back and wait for the money to roll in, right?
Wrong!
Too many people think it’s that simple, but it isn’t. That was part of the problem with the “dot.com” bubble of the 1990’s; everyone thought a website was a ticket to instant wealth. They’re not. You have to stop thinking of a website as if it were a magic lamp that’s going to grant you the wish of instant wealth and treat it as it really is: a business, just like any other. Think of it as a storefront, a shop on a typical street in “Anytown, USA” (or any other country, for that matter).
If you have a business, how do you generate income? Just getting people in the door doesn’t do it – unless you have a movie theater and you’re charging people to come in! If you have a website, and people visit your site and just look around, that’s the same as a bunch of window-shoppers walking around a store. They’re traffic, but they’re not buying.
You have to convert visitors to sales!
If you want people to visit your site and if you want to make money, you need to take care of several key elements. First, you need to advertise; that goes back to getting it linked with various search engines. And, just advertising is not enough; you need to make sure you put those ads in places your target clients will see. Are you chasing the teen market? Putting up some videos ads on YouTube or other such sites are a good way to connect with that demographic. You can also set up a blog regarding what your company offers and join Facebook or some other networking website. Today’s young people are truly wired into all these places. By connecting with them at those sites, you can show that you’re in sync with what they’re looking for.
Next, you need to make your site user-friendly. Once people get on it, can they easily find what they’re looking for; see what you have, and then place an order? Can they check back in and track the progress of that order (if it’s being snail-mailed to them)? Do you have a secure ordering system so they can feel safe about giving you their credit card information? Then there’s the issue of your product(s); what exactly are you offering, and how does it compare to your competition? Are your prices competitive? If not, do you offer better quality or better extras? As an example, if you sell anti-virus software (something very popular), and your prices are much higher than other sites, you can still make good sales if your price includes good tech support. Setting up a system whereby clients can do an online chat with a tech support person can be a real plus!
Finally, there are updates. You can’t just set up a good website and leave it at that. The internet is the single most dynamic “world” there is; updates take place daily – in some cases hourly! If people click to your site and just see the same thing day after day, they’ll grow bored with it. So, plan out a schedule whereby you update your site at least once a month – even if it’s just general information about your products. This too will help turn site traffic into actual income.
Make sure when visitors get their to your site, you have something good for them to buy – then make them want to buy it!
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