Factors That Determine a Press Releases Appeal

A press release should be a creative advertisement; though you are using the press release to promote your product or service nowhere should that be obvious. For example, a company that creates a press release about sponsoring a breast cancer charity automatically creates a positive impression about their business and its commitment to important health issues. A journalist may choose to feature that press release during breast cancer awareness and customers who read the press release who care about this issue are also likely to seek out more information about the business.

Free publicity: Nothing free is bad in the business world, the more exposure your press release gets the better. Include your press release in newsletters released by your company, add to your Web site, submit to newspapers, magazines and trade publications.

Interest: Once your press release is published, it can get your business the attention you desire from customers. Press releases are great for helping businesses gain new customers, after reading a well developed and interesting press release customers are likely to contact a business by Web site. A good press release can also keep your business in the mind of current customers.

Basics: Press releases don't just have to answer the questions, who, what, where, when and why in the story, a good press release answers all these questions in the first paragraph and make it interesting! As you write a press release, remember that the information should be interesting without being over embellished.

Appeal: While reading a press release the information should carry personal or important to the reader. By submitting your press releases to the appropriate sources, you will already know that your press release fits the interest and needs of your audience. Focusing your information on issues that are known as "hot button" issues or that relate to current events can make it more newsworthy.

Getting results: Your press release should be written to appeal to the journalist and get a story written about your company; the point of your press release is not to exaggerate your business and it should not read as a work of fiction. Get attention by keeping your press release short, factual and direct. Some companies choose to focus their press releases on how "great" their business in. Though this might make you feel great, it will not get a journalist interested since this type of press release has no substance, only fluff.

Be different: Sending out a press release every week is not a bad idea for companies that have the time and the resources but businesses still have to ensure that their press releases are original each time. Business press releases should differ in content and tone with each press release submitted by your company; they must also take care to be different from your competition. Check out press releases by companies in the same industry and those in the same general area to make your press releases stand out.