You've probably heard that click fraud presents a pretty big problems for some who decide to use pay per click advertising. The good news is that there are steps you can take that will minimize your risk or the amount of money you stand to lose. Keep reading to learn the steps you can take so that your pay per click campaign doesn't become a victim of click fraud and you have greater chance of enjoying the successful outcome you know pay per click campaigns can bring.
So, what small changes can you make in order to bring about big results?
Set Low Limits
The greatest benefit of pay per click ad campaigns for many advertisers is the fact that you can set the limits of your campaign. This means you can set your limits as low or high as you would like them to be. If you fear click fraud you can set the limits low so that you you are not hit as hard if click fraud occurs. Carefully monitoring of your stats will enable you to recognize any click fraud that is taking place and make the necessary changes to avoid further instances of click fraud.
Tools
There are quite a few tools that you can use, many of them offer free trials, that will prevent your pay per click advertising campaigns from fraudulent clicks. Some of them even provide you with the proof you need to get refunds for those fraudulent clicks. The right tools can make all the difference in the world when it comes to protecting your pay per click campaign from click fraud. In addition you will find that many tools provide even more benefits that allow you to track results, assist you in keyword generation and selection, and determine which keywords are providing the best return on investment.
Tracking
As mentioned above, there is no substitute for carefully monitoring the clicks to your website. These clicks each cost you money and should bring about some manner of results. If you are receiving a large amount of clicks without any results or with fewer results than normal it is a good idea to shut things down or adjust your click limit for the day so that no more click fraud can take place.
The right tools can also be critical in helping you organize your campaign. It is much easier to handle all aspects of your campaign when you can view them through a single interface or you have software that helps you sort through the information in order to find the details that can help you make your campaign a true success.
Knowing the different steps you can take to limit click fraud and the impact it can have on your pay per click campaign can create a much more profitable future for your campaigns today and in the future. More importantly, you can enjoy this great success without excessive worry over possible click fraud.
One thing that keeps many people away from the potential profits that are offered by pay per click campaigns is the fear of high prices. If you are interested in this type of advertising and the great potential for profits that it represents you will want to make a point of reading this article and learning how you can keep the costs of clicks down while keeping profits up. You just might find that you have more money, when all is said and done, to spend on advertising than you've ever had before.
Find Low Competition Keywords
The less competition the keywords you select have, the less it will cost to get those important clicks from those keywords. It may take a little more time up front but the money it saves on the backside is well worth the additional effort if money is something you don't have in excess. Really, in this economy, who does?
There is a flip side to this that must be considered though. In addition to the keywords having little competition, they must still be keywords that are fairly heavily searched in order to make the campaign worth your while. The ideal combination would be a high search volume keyword phrase that has little competition. This definitely makes for some interesting profit propositions.
Write Attention Grabbing Ads
Writing the right ads is another way to keep costs down. You want ads that have your visitors sold on the products you are offering before they even get to your website. Make sure that the ads you right are not only attention grabbing but also effective at making sure the traffic you get is very targeted to what you are selling and has an interest in buying. You can do this by incorporating words like purchase, buy, rent, or own into the ad copy. These words trigger the buy response that you want visitors to bring with them when they visit your website.
Set a Small Budget
This is important in the beginning especially. Once the money starts rolling in you can always increase your budget for clicks. In the beginning though you must create a budget and stick with it. This will help you remember how important it is to make every click count and waste no time or effort in finding keywords that are sure to convert along with landing pages designed specifically to finish the job. Living within a budget for clicks will help you realize just how much every visitor to your site matters. Once you've learned how important they are, you will be in a much better frame of mind to serve them.
Keeping prices down for your pay per click may not be the most immediate priority you have but it is one that shouldn't be overlooked when planning your next pay per click campaign. Make sure you use the suggestions above to help you control costs and have a highly successful PPC campaign.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy