You have a knock out joint venture idea. You've recruited your joint venture partners. Now what? How do you begin to build up to the joint venture launch without losing momentum or worse, experience a very real sense of let down when the product goes live and sales aren't quite what you were hoping for? Of course everyone has dreams of a massively successful joint venture product loss that will make everyone involved in the project wildly wealthy.
Unfortunately, this is rarely the case—especially for first time joint venture products. Only the gurus who have massive mailing lists and hundreds of partners in on the release are able to bring in the massive piles of money on the first day of a launch. That doesn't mean that you can't have a very successful product launch in your own right. It is a good idea to be realistic in your expectations though and realize that once you've mastered this product, you can build upon the success and create a new product to launch while still earning on this product. That is where the real Internet wealth with joint ventures comes in.
Create a Rockin' Product
It is absolutely necessary to create a product that is different from others on the market, that meets a common need within your niche, and offers real value to those who buy it. If you fail to do any of these things you will not achieve the success you are hoping for. That doesn't mean you won't make any money but pretty much guarantees you won't make as much money as you could make. Plan to spend a lot of time developing, working with, and refining your product in order to ensure that is the best product you could possibly come up with before you release your product to the buying public.
Build up Buzz
Hit your list and the list of your partner in the days and weeks prior to release with hints about the amazing product you are preparing to release and what it can mean to them. Let them know it's coming and make sure that they are looking out for it. You may even want to offer a subscription to a new mailing list that will be dedicated to the product launch. This makes sure that they don't miss the information you are dripping to them as the big unveiling approaches. Encourage them to tell their lists and friends about the product that is on the way. You may even want to offer a prize to those who get the most people to sign up to your list prior to the product launch. A free product is a great incentive and can really motivate people to bring you even more visitors.
Don't forget to use your blog, article marketing, and social networking to build up buzz for the big release as well. You can't leave it to your existing list or the subscribers. You need to generate your own buzz and do a little advertising to guarantee that as many people as possible are their to witness your launch. This is a great way to build up to your joint venture and ensure your success as much as possible.