With all of the options for online advertising, there is really no reason not to promote your website and business on the Internet. In addition to paid advertising, there are many opportunities for free advertising including article marketing, newsgroup participation, forums, social networks, linking, and many other formats. You can also find a lot of sites that offer you an opportunity to use classified ads for free.
Taking advantage of free classified advertising may be just what you need to get your online business off the ground. They can bring you a wealth of traffic when you focus on your target audience and create classified ads that are succinct and engaging. Touting the benefits of your products and services through your ad can bring visitors to your website and they can be easily converted to customers if your website is dynamic and engaging.
Creating your classified ads, placing them, and watching the traffic flow is just the beginning of an important business process. It presents a huge opportunity for instant sales, but more importantly, it offers you a chance to create long-lasting relationships and expand your lead generation efforts.
Exactly how does this work?
When you place classified ads, you will very likely get many new visitors to your website. But you will also get a lot of inquiries and questions from people who want to know more. They may have questions about a specific product or they may need help solving a problem. If they find your ad engaging and credible, they may turn to you for information and advice.
This is a golden opportunity!
One of the most important things you can do as an online marketer is to manage your leads and be extremely responsive to your visitors and potential customers. Immediate and complete follow-up can mean the difference in a returning visitor and a long-lost visitor.
Take the essential steps necessary to make the most of every lead you get:
Respond immediately to inquiries and provide complete and thorough information. If you don’t have answers find them! They are looking to you as the expert.
Follow-up after you initial reply to ensure that your visitor received all of the information needed to answer their questions. If you have an auto-responder, this is much simpler and automated. If you don’t have an auto-responder that can be programmed for this purpose, you may want to consider getting one. In the meantime, create a method to track your inquiries and responses and manage your follow-up.
Once you have the email information from inquiries, obtain permission to provide them with additional information and follow-up in the future. Obtaining this opt-in permission gives you an incredible opportunity to stay in touch with prospects and turn them into customers. They will appreciate your valuable information and consistent follow-up.
Make sure your follow-up activity adds value for your prospect. Including important information, make an offer for discounts or sample products, and provide them with something that helps them. People appreciate getting valuable information from credible resources.
Don’t overload or inundate your prospect with a barrage of emails. Keep them to a reasonable frequency to avoid an opt-out request.
Solicit feedback from your prospects. Ask them questions, find out what they value, and demonstrate your appreciation to them through thank-you emails and free gifts. When you value their opinion, they will value your business!
When it comes to online advertising, classified ads provide you with an inexpensive way for lead generation and creating future customers. If you take advantage of the opportunities presented through inquiries and questions, you’ll find that your prospect list is growing by leaps and bounds.
Classified advertising is about more than just making a sale – it’s about creating a relationship that converts visitors to loyal customers.
When it comes to promoting your online business through classified ads, your headline speaks volumes about your website and your business. As online users rapidly scan web pages, they only stop when something catches their eye. For it to attract their attention, the words and font of the headline must be engaging and you must focus on powerful words that command attention.
Your headline in a classified ad can make your ad effective or make it disappear into a sea of other ads and content. People are in a hurry when they’re scouring the Internet for information and they don’t want to waste their time on irrelevant content. Most people are also impatient and will only spend a second or less to determine whether or not they want to read further.
Short and sweet
Another aspects of classified ads is the fact that they are typically very short – usually less than 100 words. Although that may sound like a lot of words, it’s really not. You have to get your point across quickly and your headline is the doorway into the rest of your ad.
With online classified ads, you will usually have about four to eight words in your subject line or headline. The words you use must be extremely engaging and unique to your product – ensuring relevancy with every word! And since five times as many people read your headline as the rest of your ad, your headline must be powerful!
So, how do you create headlines with few words that say a lot?
Headlines that work
Consider these tips to make your classified ad headline more effective:
Use powerful words in your headline. “Proven”, “Introducing”, “Special”, and “Quick”, “New”, and “Easy” are examples of attention grabbing words.
Ask a question to intrigue people to find the answer such as “Need Help With Your Computer?”.
Use commanding words that challenge readers to take action such as “Try Our Innovative Writing Techniques”, or “Give Cashmere Car Mats a Try!”.
Tell people how to do something or solve a problem. They’ll read further to find out how. “How To Create 30-Minute Meals”, “How To Learn Spanish in 30 Days”, and similar solutions.
Focus on claims such as “Flowers Guaranteed to Thrive”, or “Power Foods That Increase Energy Fast” can attract attention.
Give them something. Make an offer they can’t refuse! “Get Free Greeting Cards Today”, “Click for Your Free Weight Loss Cookbook”. People love freebies.
Use a list of words rather than an actual statement or sentence. Try something like “Cell Phones, Electronics, Cheap!” or “Necklaces, Bracelets, Rings - Rare Finds!”.
Making the most of your headlines will help you make the most of your classified advertising strategy. Using powerful words, conveying critical messages with few words, and making every word count are critical to successful headlines.
Make your headlines count and the traffic will come.
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